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Does Incogni actually work in Europe?
Yes, Incogni works in Europe: it accepts people in the EU and the UK and sends removal requests under the GDPR. But its own public broker table marks only 45 of 420 brokers as covering Europe. The rest are for the US and Canada. We make HenryProtect, a rival service, so we show the count and the source and you can check it yourself.
| Count | |
|---|---|
| Brokers in Incogni's public table | 420 |
| Marked as covering Europe ("EU") | 45 |
| Of those, marked for Europe only | 4 |
| Companies in our EU data broker index | 394 |
| Companies that are on both lists | 5 |
Counted on 11 November 2026 from Incogni's "Data brokers Incogni covers" page, which its metadata says was updated on 22 April 2026. Incogni defines "EU" there as the European Union plus Switzerland, the United Kingdom, Norway, Iceland and Liechtenstein. Our index is the list on our data broker index. Spotted a mistake? Email hello@henryprotect.com and we'll correct it.
What the count means
Incogni was built around the US. 375 of the 420 rows in its table are marked for the US or Canada only. Many of those are people search sites such as Whitepages and Spokeo, and court and arrest record sites for each US state. They don't help someone in Amsterdam or Berlin.
The 45 rows marked for Europe are mostly ad tech and sales data companies based in the US that also hold data on Europeans. That is real coverage, and those requests are worth sending. It is also a much shorter list than the headline number suggests, at the same price: Incogni Standard costs $95.88 a year, checked on 10 November 2026.
Some large names that hold data on Europeans are in the table but not marked for Europe (Acxiom and Equifax are marked US only), and some aren't in the table at all (ZoomInfo, Lusha, Cognism and Criteo, for example), as we read it on 11 November 2026.
What this count doesn't tell you
- Incogni may contact companies that aren't in its public table. We can only count what it publishes. Its Unlimited plan also takes custom removal requests for sites you find yourself.
- A longer list isn't a better result. What counts is whether the companies that hold your data are on it, and whether they answer. Neither list proves a removal.
- Our own index has gaps too. It has 394 companies, but it leans heavily on Germany and Austria, because most of it comes from the open datenanfragen.de database. For the Netherlands, Belgium and the UK the country-specific part is thin. We are also newer than Incogni and have no audit yet; Incogni has been reviewed by Deloitte.
The 45 brokers Incogni marks for Europe
| Broker | Incogni's coverage label | Also in our index |
|---|---|---|
| AdDefend addefend.com | US/EU/CA | No |
| AdElement adelement.com | US/EU/CA | No |
| Affinity Answers affinityanswers.com | US/EU | No |
| Anteriad anteriad.com | US/EU/CA | No |
| Apollo apollo.io | US/EU | Yes |
| Arkeero arkeero.com | US/EU/CA | No |
| Bliss Point Media blisspointmedia.com | US/EU/CA | No |
| Bookyourdata bookyourdata.com | US/EU/CA | No |
| Censia censia.com | US/EU/CA | No |
| Clay clay.com | US/EU | No |
| Comscore comscore.com | US/EU/CA | Yes |
| Crunchbase crunchbase.com | EU/US* | No |
| Cybba cybba.com | US/EU/CA | No |
| Definitive Healthcare definitivehc.com | EU | No |
| DemystData demyst.com | US/EU | No |
| Dice dice.com | US/EU/CA | No |
| Ekata (EU) ekata.com | EU | No |
| EproDirect eprodirect.com | US/EU/CA | No |
| Ermes ermes.ai | US/EU/CA | No |
| Fetcher fetcher.ai | US/EU/CA | No |
| Fifty fifty.io | US/EU/CA | No |
| Findem findem.ai | US/EU | No |
| FourLeaf fourleafdata.com | US/EU/CA | No |
| Fideo fideo.ai | US/EU/CA | No |
| GADSME gadsme.com | US/EU/CA | No |
| ID5 id5.io | US/EU | Yes |
| IntentMacro intentmacro.com | US/EU/CA | No |
| Lighthouse List lighthouselist.com | US/EU/CA | No |
| LiveIntent liveintent.com | EU | Yes |
| M1 Data & Analytics m1-data.com | US/EU | No |
| MaxMind maxmind.com | EU/US* | No |
| Melissa melissa.com | US/EU/CA | No |
| Optimal Fusion optimalfusion.com | US/EU/CA | No |
| People Data Labs peopledatalabs.com | US/EU/CA | No |
| Pipl pipl.com | US/EU | No |
| RevOptimal revoptimal.com | US/EU | No |
| SalesIntel salesintel.io | US/EU/CA | No |
| Shopalyst shopalyst.com | US/EU/CA | No |
| Snov.io snov.io | US/EU | No |
| Terminus terminus.com | EU/US* | No |
| UpLead uplead.com | US/EU/CA | No |
| WINR Data winrdata.com | EU/US* | No |
| Yasni yasni.de | EU | No |
| FreeWheel freewheel.com | US/EU/CA | Yes |
| SheerID sheerid.com | US/EU | No |
"US*" is Incogni's label for US coverage that varies by state.
So, should you use Incogni in Europe?
- Pick Incogni if you want an established, audited service, you're happy to pay, and the 45 companies above are the ones you want handled. It's a good fit if you also have a US address history.
- Do it yourself if you only care about a handful of companies. A GDPR request is free and every company must answer within a month. Use our letter generator and opt-out guides.
- Pick HenryProtect if you live in the Netherlands, Belgium, Germany, Austria or the UK, want it free, and want a scan first that shows where your data is before any requests go out.
| Incogni | HenryProtect | |
|---|---|---|
| Price | From $95.88 a year (Standard, about $7.99 a month); Unlimited $179.88 a year | Free during the beta |
| Built for | US, EU, UK, Canada, Switzerland, Norway and a few more | Europe: NL, BE, DE, AT and the UK |
| Companies asked | 420+ data brokers; custom removals from 3,000+ sites on Unlimited | Sites found in your scan, 27 hidden brokers, and about 200 to 330 ad, address and credit companies in your country |
| Free scan | Yes, a free exposure scan of public and people search sites | Yes, with a risk score out of 100 |
| Leak checks | No | Yes, 3 sources including stealer logs |
| Rescans | Recurring follow-up requests | Weekly |
| Where it's stronger | Covers the EU and UK, big broker list, independently audited; owned by Surfshark | Free, Europe-first, GDPR requests in your name, risk score, leak and scam checks, English, Dutch and German |
| Where it's weaker | Most of its public broker list is US only; no leak checks; custom removals only on the pricier plans | Newer, smaller list of US people search sites, no family plan yet |
Checked on 10 November 2026 against each service's own pricing page and the reviews listed under Sources. Prices and features change, so check the service's site before you buy. Spotted something out of date? Email hello@henryprotect.com.
We do this for you. You don't have to do anything.
- Autopilot sends the request to every company we find, plus dozens of other data brokers that likely hold your data.
- We send the reminders, handle the replies and keep track of the one-month deadline.
- We rescan you every week. If your data comes back, we send a new request.
- All you do is enter your name, confirm your email and give us permission. Free during the beta.
Questions
Does Incogni work in Europe?
Yes. Incogni accepts people in the EU, the UK, Switzerland, Norway, Iceland and Liechtenstein, and sends removal requests under the GDPR. Its public broker table marks 45 of 420 brokers as covering Europe, as we read it on 11 November 2026.
Is Incogni worth it if I live in the EU?
It can be, if you want a paid, established service and the brokers marked EU on its list are the ones you care about. You pay the same price as someone in the US, who gets the full list. Check the list first; it's public.
Which European data brokers does Incogni cover?
The 45 rows marked EU are mostly ad tech and sales data companies based in the US that also hold data on Europeans, such as Apollo, People Data Labs and Comscore. The full 45 are in the table on this page.
Is there a free option in Europe?
Yes. HenryProtect is free during the beta. You can also send GDPR requests yourself with our free letter generator, which costs nothing but your time.
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